 |
|
 |
 |
What are you learning or researching in your industry? Do you have knowledge and expertise in a specific field or profession? Don't keep it a secret. Looking for Financial and Economic information, are you knowledgeable in Business Development, can you educate our visitors with the proper marketing skills for a trade show? Tell us. |
    |
PRIORITY-POINTS SYSTEM FOR BOOTH SPACE SELECTION Any of you who have exhibited at small regional Trade Shows know that space selection is done on a first-come, first-served basis. However, if you also exhibit at bigger shows or National Shows, you have discovered that a “priority-points system” is used for space selection. How does this point system work, and how can you assure you get the best space possible for your company? A priority-points system is a way of organizing the space selection process, and rewarding long-time exhibitors with first crack at booth space selection. This also allows exhibitors to accrue points based on the number of years they’ve exhibited and the size of the space they have taken. Exhibitors can also get points for other factors, such as donations to foundations, providing educational content at a show, and association membership. At space-selection time, exhibitors that have the most points get first crack at all show spaces. And, sometimes this points system is used to assign show related meeting rooms and hospitality suites. If you’re exhibiting for the first time at a show using a priority-points system, you are probably at the end of the line, and you’ll be among the last exhibitors to select your booth space. If you are unhappy about the booth selection, ask show management to place you on the “upgrade waiting list”. If an exhibitor cancels prior to the show, you may be able to score a sought after space despite your low point total. And, you can keep an eye out for the show’s exhibitor bulletins and general correspondence, where important tips and deadlines for gaining more points are often highlighted. With a lot of patience (and luck), you will be climbing the priority-points ladder in no time. Source: Exhibitor Magazine, March 2008 Richard Constant, CDI Group, Inc.
|
1951 Old Cuthbert Road, Suite 401, Cherry Hill, NJ • 08034, 856.429.9000 • Fax: 856.429.9010
©2008 Biz Buzz, Inc.
Digital Facilities Management, Inc.